I really like BA's new ad which celebrates the airlines partnership with the 2012 Olympics. It's the story of 5 items of baggage - each representing different countries (including SA) - which "race" eachother to London through the unseen back channels of two major international airports. It's a wonderful film - cleverly crafted and which truly expresses BA's promise of "To Fly. Spoiler Alert: To Serve". Naturally the British bag (belonging to a cute little girl) breasts the tape!
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