And yet another Super Bowl "Stop Press"....
We’ve looked at some interesting stuff from Anheuser Busch already – like the competition to become a Bud Light Super Bowl correspondent.
Another interesting activation from the brewer saw Bud Light taking over the Hampton Inn of downtown Indianapolis and converting it into a fully branded residential experience for the duration of Super Bowl week.
According to the brand's web-page "from the moment the visitor steps into the venue, he encounters the Bud Light logo as well as memorabilia almost everywhere he looks". Each guest also receives a Bud Light Super Bowl "Survival Kit" in his room.
The Bud Light was also venue to a number of A List parties including a concert by 50 Cent and Pit Bull, the Playboy Party and the Madden Party.
This unique approach to hospitality is a far cry from the fully catered hospitality venue at the game and arguably, produces more opportunities for an extended band experience
We’ve looked at some interesting stuff from Anheuser Busch already – like the competition to become a Bud Light Super Bowl correspondent.
Another interesting activation from the brewer saw Bud Light taking over the Hampton Inn of downtown Indianapolis and converting it into a fully branded residential experience for the duration of Super Bowl week.
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