Wednesday 16 January 2013

The growth of Second Screen continues

The "Second Screen" phenomenon is now here to stay as a part of the television sporting experience.  As Super Bowl XLVII approaches, let's take a look at a partnership between developer Viggle and Miami Dolphins football legend Dan Marion.  

The app is a bit like Heineken's Star Player concept, developed for European soccer theatre.  According to Marino, this one  “rewards you for actually watching the game live and making changes based on what is happening on the field – in real time… No more sitting by as your star player gets injured or is having a bad game. You can sub him out just like the coaches do.” This set's the Viggle app apart from other fantasy football apps which don't work in real time and which tus have less to do with the action on the field.

A nationwide leader board will track results weekly, with one Grand Prize winner getting a trip for two to this year’s Super Bowl in New Orleans, Louisiana. Runner-up prizes include Marino-signed memorabilia.

Here's a video which shows how the app works




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