A recent article by Tom van Riper in Forbes speculates that Nike is taking one hell of a risk in signing up Rory McIlroy as its latest ambassador. In light of the spectacular failures of both Tiger Woods and Lance Armstrong, the author may just have a point. Why not, he asks, take on a few golfers so as to spread the risk a bit? No says John Rowady, president of sports business firm Revolution, "that's not the Nike way".
“The company builds sports platforms though influencers", explaining that a single, dominant influencer brings a certain clarity to what the brand is trying to say.
Many experts are starting to liken McIlroy's freakish talent with that of basketballer Le Bron James and sprinter Usain Bolt. May think that his "nice guy" persona, coupled with the obvious perspective of Tiger and Armonstrong's failures - will make him the perfect ambassador.
Let's hope their right. Check out this new video from Nike celebrating Rory's arrival to the team.
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