Hurricane Sandy really battered NYC didn't it? A timely intervention from P&G's Duracell brand in, of all places, Battery Park really gave some inspiration into how brands can really provide value adding experiences for consumers.
One of the big needs of consumers in the wake of a natural disaster is connectivity. This is one of the reasons for the massive queues outside Starbucks branches the morning after the hurricane when hundreds of New Yorker stood in line not just for a caffeine jolt but for access to free Wi-Fi.
In Battery Park, a 4x4 truck outfitted with charging stations for both mobile devices (including laptops) as well as free internet access allowed people to get in touch with loved ones. The unit also gave out samples of the most-popular sizes of batteries to restock radios and flashlights.
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