I really like this team's approach to enticing uncommitted stadium goers to trying out the live experience.
In a nutshell, a limited number of season tickets for the team's 9 home games went on sale at a fraction of their normal cost enticing stay-at-home fans to give the stadium experience a try. However, the pass becomes de-activated if the home team loses the game the fan attends.
The logic stems from a deep insight: Fans are unlikely to take a gamble on the higher profile games (the riskier ones) but are more likely to take great interest in the "smaller" encounters. In addition, the possibility of the ticket being forfeited drives much higher engagement not only in the pre-match experience but in the actual game itself.
It appeals to the gambler in all of us!
More information here
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