Dr Dre wins prize for Olympic Ambush

There have been many examples of ambush marketing at the London 2012 Olympic Games.  

One which nearly got through the Olympic Police's radar was from British mint brand "Polo" who light-heartedly offered Tube commuters a Fresh Air Snorkel so they could circumvent the unpleasantries associated with foul air.

Arguably the best is however comes from a brand of headphones licensed to rapper and produce Dr Dre.

Dre, not an official sponsor of the International Olympic Committee or London 2012, sampled members of Team Great Britain with his cooler than cool headphones, knowing that many athletes like to listen to music during their warm up and mental preparation phase.

Beats headphones have been almost ubiquitous in the Aquatics Centre with swimmers including Michael Phelps using them to block background noise before races.  More in the Guardian here