A recent blog post from the Marketing Society's web-page suggests that the Olympic Games, unlike any other televised sporting spectacle, brings about massive changes in people's mental - and at times even behavioural disposition to getting actively involved in some form of sporting activity. Writes Crawford Hollingworth:
"From a behavioural change perspective it is fascinating to see how the Olympics raise our motivation, sparking incredible natural highs and extremes of energy and determination. And when motivation is high, behavioural change can suddenly become easier or seem more attainable and anything is possible"
The BBC are riding this wave well with an excellent web initiative which allows you to compare your physical measurements to those of a vast data base of 2012 Olympians. It's a pitch perfect exploitation of the olympics head-space in that it helps answer the question - "just how different am I from them?" Check it out here or watch the video below:
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