P&G launches sequel to "Best Ad"

Proctor and Gamble has unveiled it's sequel to the brilliant "Best Job" TV ad.  The ad is entitled “Kids” and was launched simultaneously around the world this morning.  As with most sequels, it falls well shy of the mark set by its predecessor.

According to Marc Pritchard of P&G, the insight behind the ad is that in the eyes of their mothers, olympians will always be kids.

"This insight serves as the inspiration behind our “Kids” spot, which we’re proud to unveil today, as the world is turning its attention to the athletes of London 2012"

The ad's release, according to Marc Pritchard of P&G was timed to coincide with the opening of the Olympic Village - and the two week countdown mark to the games themselves. 

"The teams have all been chosen and, with just two weeks to go until the London 2012 Games, ten thousand athletes around the world are gearing up for the biggest competitions of their lives. The years of training and dedication will end in triumph for the best of the best."

The “Best Job” film and the “Raising an Olympian” series have already collected 19.5 million views since P&G launched the Thank you, Mum campaign globally in April.

In addition to the Ad, P&G also launched the “‘Thank you, Mum’ app” that allows people to thank their own mums by uploading personalized content in the form of a video, still image with caption or text-based message. Users will then be able to encourage friends and family to do the same, spreading the word to thank and celebrate mums.

Here's a video entitled "Raising an Olympian" - one in a series of documentary style clips showcasing Olympians from the point of view of their mothers