Thursday 10 May 2012

Exploiting a key Olympic Property: The Flame

As Olympic traditions go, you'd be hard pressed to find a more revered one than the Torch Relay from Olympia in Greece to the host country itself.  The flame arrived in the UK on May 18 after a journey through more than 130 countries and for the next 3 months will be making an 8000 mile through the British Isles before settling at the opening ceremony on 27 July 2012.  Samsung as one of the three official partners of the Olympic Flame has developed the "Go Flame" app to extend the experience of the Olympic relay to a broader audience. 


Another of the three relay sponsors is Lloyds TSB. Check out what they're up to in the film below:



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