From Australia, Campaign Brief describes a new activation concept for the finals of the 2011 Toyota AFL series played in September.
The concept - Game Signatures - is a series of unique game time "autographs" which map a players game time movements via GPS. According to Campaign Brief, the most "heroic" performances would be translated into limited edition prints (bearing the players real autograph) - and auctioned off to the AFL's headline charity.
The match autograph of of the Smith Medal winner (man of the series - In this case Jimmy Bartel) would also be auctioned off. A video describing the promotion can be found here
Pictures courtesy of Campaignbrief.com
The concept - Game Signatures - is a series of unique game time "autographs" which map a players game time movements via GPS. According to Campaign Brief, the most "heroic" performances would be translated into limited edition prints (bearing the players real autograph) - and auctioned off to the AFL's headline charity.
The match autograph of of the Smith Medal winner (man of the series - In this case Jimmy Bartel) would also be auctioned off. A video describing the promotion can be found here
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