Outstanding look at how digital is changing the fan's stadium experience

I have blogged incessantly about the intersection of digital technology and the fan's experience of the game. This video, sourced of Forbes' YouTube Channel, is an outstanding insight into this trend - and its importance for marketers.  I can strongly recommend that you watch this and identify as many ways as possible in which your brand can facilitate fan experience by infilitratiing these technological touchpoints

An interesting build on this comes from Michael Cunnah of iSportConnect.  In "The Key Ingredients of a World class Stadium", he outlines the essential elements, some of which appear below:

1. ENTERTAINMENT - particularly insofar as the "second screen" of the smartphone is concerned. How can stadia offer brilliant and personalised experiences to fans through this medium? Replays, networking with friends, ordering food and drink, betting and responding to competitions are just a few of the services that could be offered.
2. COMFORT - this one is a no brainer - however, it presents unique opportunites not just to stadia but to brands looking to provide elite experiences to loyal users (see any O2 activities)
3. COMMERCIAL - the provision of unique media forms which allow sponsors to stream their content to specific groups in the crowd
4. FLEXIBILITY - being able to host a variety of events and hence appeal to a variety of interest groups.  This makes the venue more attractive to sponsors.