via management.fortune.cnn.com - Click on the link to read
Nike has always been a leader in it's field and has never taken this position for granted. This excellent article from Fortune Magazine, looks at a company in rapid transition. Here are a few important appetisers:- Nike's spending on TV and Print Advertising has dropped 40% in 3 years even as the total marketing budget has climbed to $2.4 billion
- "Gone is the reliance on top-down campaigns..." - Nike is taking big, bold moves in the digital space and is not afraid to fail (regularly!)
- The company seems to have taken a page out of Apple's playbook when it comes to ingenuity. From the new performance tracking Nike Fuel-Band to 2010s audacious 30 story billboard in downtown Johannesburg to commercials shot by Oscar-nominated directors.
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