(Kiwi) Fans still prefer watching Sports at home - Nielsen

via blog.nielsen.com Click to read full article

According to a recent Nielsen study, 81% of Kiwis watched the opening match of RWC 2011 between the All Blacks and Tonga. 
Not surprisingly, (but significantly), most watched from home - proof once again of the opportunity to communalise the home-viewing experience on digital and social platforms. For more proof of this, see how Heineken brought alive the UEFA Champions League for the home viewer with the "Star Player" game