Heineken's "This is the Game": Beyond the TV Ad

"This is the game" is a natural extension of Heineken's UEFA Champions League social revelation - that fans want to express their expertise and knowledge of their passion and are constantly on the lookout for the most leading edge opinions available.  To feed this, Heineken is hosting a series of interviews between former England flyhalf Sir Will Carling and a panel of rugby savants and connoisseurs.  An ongoing and topical inside story of the events and happenings of RWC 2011 can be accessed on both Facebook and YouTube
Check the video out here