This article by Mark Ritson of the London Business school literally oozes with marketing wisdom. It's also a serious polemic of the disgusting sums of money that are being thrown at the marketing of big teams. My main takeouts for any brand or sporting franchise are as follows:
1. Never forget where you came from - what made you famous
2. Trivial touches of brilliance always win over ostentation
3. Strive for authenticity
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