The Hong Kong Sevens is upon us, and with it all the fanfare and paegentry we've come to expect from Rugby's most colourful showpiece.
HSBC is celebrating its partnership with the tournament with a lively commercial called "Fancy Dress Street Rugby". The ad reflects the popular trend of spectators to wear outlandish outfits to the tournament and to peform in a decidedly unorthodox way too. A range of in-stadium films (as yet not available on YouTube) will keep fans entertained for the duration of the tournament.
Andrew Newman, Group Head of Marketing at HSBC said: "Our serious play campaign represents the seriousness of the sport and the fun of the tournament"
I love this whole concept. It's picked up on an obvious tradition which quite obviously belongs to the fans - and has taken it to a new level. Good Stuff HSBC!
HSBC is celebrating its partnership with the tournament with a lively commercial called "Fancy Dress Street Rugby". The ad reflects the popular trend of spectators to wear outlandish outfits to the tournament and to peform in a decidedly unorthodox way too. A range of in-stadium films (as yet not available on YouTube) will keep fans entertained for the duration of the tournament.
I love this whole concept. It's picked up on an obvious tradition which quite obviously belongs to the fans - and has taken it to a new level. Good Stuff HSBC!
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