Here are two ridiculously powerful ads for beer. As Geoff Whyte used to say: "great beer ads don't mirror the beer drinking moment, they provoke it"...The ad also aligns very powerfully with the "rugby is a time" platform we identified a few years back...imagine an ad, brought to you buy Castle, that uses the same device to cue all the highlights and definitive moments of Test Rugby - with Castle as the essential catalyst of the experience?
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