"Let us help you get up for England's matches in New Zealand" - says O2's website, "with a free breakfast pack". The activation understands that most of England's games will be happening at aroud the time most fans wake up and that the first thing on their mind will be breakfast. The telecom giant is offering fans two breakfast pies, two cans of Greene King IPA beer and one St George's flag with packs delivered to your door the Thursday or Friday before the match. This is a powerful idea - and no doubt a coup for Greene King beer as well!
Something seriously worth considering!
Here's the ad...
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