Tuesday 11 December 2012

MLB extends Fan Cave Concept to World Baseball Classic

We've looked in previous posts at MLB's Fan Cave concept - in essence, a Baseball utopia situated in NYC where two lucky fans get the chance to commentate on the season's events using social media.  

According to Mashable, The concept is to become one of the main marketing vehicles of the 2013 edition of the World Baseball Classic, essentially a World Cup for baseball, with a number of MLB players representing their countries of origin.

The initiative is similar to the Bud Light House which we saw during the 2010 Football World Cup here in South Africa.  On Monday an application period began for fans in 16 countries and territories to apply for spots in the Cave.

According to Mashable, fans will watch every game of the tournament in March from New York City, while posting thoughts and updates about the action via blog and social media before being sent home when their teams are eliminated. Fans of the last four teams standing will then be flown to San Francisco to watch the finals live.

Last season, nine major league fans were employed full-time by the league to live at the Fan Cave and watch baseball on its plethora of big screen TVs while relating their experiences and enthusing others through social media. It claims more than 1.2 million combined followers from 129 countries and territories on Facebook, Twitter and Instagram combined.

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