To support its sponsorships of Major League Soccer and FIFA, Budweiser is on the road this summer to MLS games, festivals and retail locations throughout the U.S. The tour's major feature is a new sport, called Poolball, a combination of soccer and 8-ball pool played on a huge, floor-level pool table with 8 soccer balls painted as stripes, solids, a white cue and a gold “8 ball” for the win.
This is an interesting approach to the Bar Sports challenge which Carling had a while ago and brings something new and fresh to fans and night-owls alike.
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