Here's the first ad from Amstel (at least here in SA) for many years. It's pretty spectacular and should get the critics talking. The production values are wonderful and the storyline intriguing so the ad got my attention. The ad is well branded. It communicates that excellence takes time - a fact that has been integral to the Amstel promise. The 120 second version is particularly good. But does the ad do as well once cut down to 60 seconds? And what about 30 seconds? Judge for yourself.
120 seconds
60 seconds
30 Seconds
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