BA Launches #HomeAdvantage Hashtag

As part of its support of the British Olympic Team, BA has painted a huge image of British Olympic heptathlete Jessica Ennis under the Heathrow flight path to remind overseas athletes of Team GB's home advantage.

The giant image of Ennis, the size of 15 tennis courts, includes the words "welcome to our turf" and aims to spark a Twitter buzz via a #homeadvantage hashtag.

According to Luisa Fernandez, British Airways sponsorship manager: "Whether you're a Brit coming home, or an athlete arriving in for the London 2012 Games, this celebratory message reminds us all of the power of the home crowd and how important it is to get behind Team GB and ParalympicsGB."

British Airways claims to have supported over 1,500 UK Sport athletes and their families from 28 Olympic and 20 Paralympic sports with flights to train and compete abroad.

BA will also be hosting a major Olympic Venue in Wimbledon called "Park Live", designed to accommodate up to 10 000 visitors.  It will feature giant screens showing the live action, as well as a British Airways stage for interviews with athletes.