Golf on a plane - Air New Zealand and the PGA Pro-Am

A while back we looked at how brands are using aeroplanes as staging areas to bring their sponsorships and partnerships alive.  Air New Zealand is the latest to try its hand at aerial activation when it launches it's 30 000 ft In-Flight Putting Challenge to celebrate the New Zealand PGA Pro-Am Championship.  Passengers will get the chance to putt down the aisle of the plane to stand a chance of winning golfing prizes from Callaway and the grand prize of a VIP experience at the tournament itself.

As a nice finishing touch, the promotion also saw cabin attendants donning retro golf gear - check out the video below for a flavour of what went down.