Pub activation is always a challenge. And because of this, it's almost always a race to the bottom with scratch-card activations, T-Shirt giveaways and the like. Carlsberg on the other hand does it in style - a real case of go big or go home.
The brand recently launched its second version of "England's best Pub Team" activation - a nationwide 5-a-side tournament that offers players of all standards a chance to get a crack not only at a game in the state of the art Emirates Stadium but at a UEFA Euro 2012 curtain raiser against a hand-picked European "legends" team
Promotion ambassador is former England international Gareth Southgate who launched the initiative at London's Freemason's Arms - birthplace of the FA in 1863.
The brand recently launched its second version of "England's best Pub Team" activation - a nationwide 5-a-side tournament that offers players of all standards a chance to get a crack not only at a game in the state of the art Emirates Stadium but at a UEFA Euro 2012 curtain raiser against a hand-picked European "legends" team
Promotion ambassador is former England international Gareth Southgate who launched the initiative at London's Freemason's Arms - birthplace of the FA in 1863.
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