MASTERCARD did a good job of reviving some nostalgia from previous world cups but failed to effectively activate a platform - "memories/moments/witnessing history" - that had great potential
This ad celebrates the time when 1997 Coach Brian Lochore defied convention and put his team up in a small country town to avoid distractions
This one pays tribute to Chester Williams, the only player of colour in South Africa's winning team in 1995
This one pays tribute to the gallantry of tiny test nation Western Samoa
Former All Black Sponsor STEINLAGER put together these ads to reflect on the heartbraking hiatus between World Cup 1987 and World Cup 2011 - it's properly cheesy and says next to nothing about Steinlager - but the Kiwis would have liked it
COKE, while not a sponsor, produced this feisty little ad, staying true to the theme of celebration. Check out the hot Argentinian chicks at the front of the bus...
This ad celebrates the time when 1997 Coach Brian Lochore defied convention and put his team up in a small country town to avoid distractions
This one pays tribute to Chester Williams, the only player of colour in South Africa's winning team in 1995
This one pays tribute to the gallantry of tiny test nation Western Samoa
Former All Black Sponsor STEINLAGER put together these ads to reflect on the heartbraking hiatus between World Cup 1987 and World Cup 2011 - it's properly cheesy and says next to nothing about Steinlager - but the Kiwis would have liked it
COKE, while not a sponsor, produced this feisty little ad, staying true to the theme of celebration. Check out the hot Argentinian chicks at the front of the bus...
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